BrianSweeneySmart marketing and communication with clients is especially vital for solicitors, with studies showing that over 75% of new business for legal practices comes from referrals. Making sure clients are happy, informed and talking about you is the best way to attract new work. On the flip side, 43% of client complaints cite failure to communicate, delays and “fee shock” — all symptoms of not keeping clients up to date.

With the legal profession entering a period of rapid change, it’s important that partners realise that technology now plays an essential part in service delivery. Having the right system in place to help keep clients in the loop, scheduling regular update calls, demonstrating that your firm is accessible to clients whenever they need you: All of this is now achievable using new technology.

Mobile technology in particular is driving new ways to communicate and access data, with 71% of mobile users now carrying smart phones. Importantly, client interaction technology is no longer a luxury — it’s a client expectation. New best practice standards demand effective use of IT, not just for the sake of client comfort, but also to equip your support staff with the tools they need to do their jobs efficiently. Clients need to know that your practice is transparent, reliable and that you value their business. With the right technology, you can manage these essential relationships more effectively and dynamically than ever before.